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The tenth anniversary of Apuqi
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The tenth anniversary of Apuqi

  • Categories:Company News
  • Author:apuqi
  • Origin:apuqi
  • Time of issue:2020-01-17
  • Views:488

(Summary description)Recently, the tenth anniversary celebration of Apqi and the 2020 Chinese New Year group meeting were held in Chengdu. In the past ten years, in the rapid development of the industrial control industry and the tide of industry innovation and transformation, Apqi has responded to the call of the times and embarked on the journey of dream-based industrial control. After ten years of hardships and hardships, the original heart is rock-solid, with the ambitious goal of creating a better world, and persistent determination, Apqi has gradually developed into a highly influential intelligent special equipment service provider in the region. Ten years of endeavor has achieved fruitful results, and a new course will continue to be exciting. On the tenth anniversary of Apkey, several well-known enterprises gathered at the celebration site to create a regional feast. At the celebration, Mr. Chen Jiansong, the founder of Apqi, shared the theme. The following is the original text:

[Top]

The tenth anniversary of Apuqi

(Summary description)Recently, the tenth anniversary celebration of Apqi and the 2020 Chinese New Year group meeting were held in Chengdu. In the past ten years, in the rapid development of the industrial control industry and the tide of industry innovation and transformation, Apqi has responded to the call of the times and embarked on the journey of dream-based industrial control. After ten years of hardships and hardships, the original heart is rock-solid, with the ambitious goal of creating a better world, and persistent determination, Apqi has gradually developed into a highly influential intelligent special equipment service provider in the region. Ten years of endeavor has achieved fruitful results, and a new course will continue to be exciting. On the tenth anniversary of Apkey, several well-known enterprises gathered at the celebration site to create a regional feast. At the celebration, Mr. Chen Jiansong, the founder of Apqi, shared the theme. The following is the original text:

  • Categories:Company News
  • Author:apuqi
  • Origin:apuqi
  • Time of issue:2020-01-17
  • Views:488
Information

Recently, the tenth anniversary celebration of Apqi and the 2020 Chinese New Year group meeting were held in Chengdu. In the past ten years, in the rapid development of the industrial control industry and the tide of industry innovation and transformation, Apqi has responded to the call of the times and embarked on the journey of dream-based industrial control. After ten years of hardships and hardships, the original heart is rock-solid, with the ambitious goal of creating a better world, and persistent determination, Apqi has gradually developed into a highly influential intelligent special equipment service provider in the region. Ten years of endeavor has achieved fruitful results, and a new course will continue to be exciting. On the tenth anniversary of Apkey, several well-known enterprises gathered at the celebration site to create a regional feast. At the celebration, Mr. Chen Jiansong, the founder of Apqi, shared the theme. The following is the original text:

Dear distinguished guests, Apqi colleagues:

good afternoon everyone! Thank you very much for taking the time to participate in the tenth anniversary of Apkey during your busy schedule. Here, on behalf of the company, I would like to thank all guests for their affirmation and support to us, thank you! At the same time, on behalf of myself, I would like to thank all colleagues of Apqi for their trust and dedication to the enterprise in the past ten years, thank you!

Apqi was established in 2009. It is just the tenth anniversary of this year. Ten years is a long time. You ca n’t think of those things in those years. The ten years are very short. All processes seem to happen yesterday. . This year, a friend asked me how many years the company has been doing. I said that it has been ten years. He said that the manufacturing industry has only started in ten years. There is no more than two decades, and there is no talk about manufacturing. At the same time, he told me that in our field, there is no business model at all, only to do a good job of the product is the right way, do not learn from others to go east and west. I understood the meaning of his two sentences later. One is to tell me that it is very bitter in this field, and the development is very slow, and I need to persevere. The second is to tell me that I need to focus and ingenuity. My friend has been in this industry for 37 years, and this is his great wisdom. The theme of this year's tenth anniversary of Apqi is ten years of excitement, and the perseverance will go far. In fact, there is a sentence behind it that thinkers are constantly new. We want to remind ourselves that although the company has been making progress for ten years, we can only go further if we continue to persevere. Only when you are good at thinking can you gain something.

Everyone who has been to Apqi knows that in our office area, there are so few words written-Apqi is only three months away from bankruptcy. In the past ten years, we have a strong sense of crisis, working hard every day, like walking on thin ice, for fear of being accidentally shot on the beach, fortunately, ten years have passed, and today we are lucky to be alive. At the annual meeting last year, I also said this sentence on this stage. I think this sentence will become a must-say every year.

For the theme sharing of this year's annual meeting, I mainly want to answer two questions: 1. In the past ten years, why has Apache survived? 2. In the next ten years, what should Apchi do to continue to live with a sense of quality and texture?

I have been thinking about these two issues this year. I hope to sort out the reasons behind these two issues clearly. Only by finding out the logic and laws can we have clear goals, clear organization, and unswervingly go on. When I was thinking about the first question, there were a lot of keywords in my mind: anxiety, confusion, helplessness, impetuousness, impulsiveness, responsibility, responsibility, escape, repeated defeats, frustration and courage, etc. However, I feel that these words do not represent this decade. I thought hard. Finally, I thought of a word that may represent the road that this decade has traveled and draw a full stop for it. Luck, yes, is "luck". Of course, when I wanted to use the word luck to sum up Apqi over the past ten years, I couldn't believe it myself. Where there are so many luck in life, there must be logic behind luck. Now that I have logic, I would like to review Apkey's past ten years. Over the past decade, Apkey has experienced two very important inflection points, one is the choice of the industry, and the other is the transformation of the business model.

Let's talk about the first turning point first. At the beginning of the establishment of Apqi, the idea was very simple, that is, to rely on the relatively concentrated characteristics of the military enterprises in the southwest and northwest markets, to do some business for the military industry. But at the time, we overestimated our capabilities and underestimated the depth of the industry. Later, we concluded that the two elements necessary for this industry are: one is to have a deep network background in this industry, and the other is to With a certain technical ability and scale, these two points were not available at the time, so the entry from the beginning was doomed to failure. The loss that lasted for several years from 2009 to 2013 made us very anxious. During this period, we made a profound reflection, painstaking, and finally decided to leave this industry and entered the familiar industrial field in 2014.

From the military industry to the industrial field, this is Apqi's first turning point. After turning to the industrial field in 2014, we just encountered a very big tuyere, the outbreak of the last 100-meter express cabinet in the logistics industry. We are very lucky to seize this opportunity. In the two years from 2014 to 2015, we became the largest supplier of industrial computers in this industry in China. This opportunity has taken the company to a new level, and at the same time, we have also taken advantage of this opportunity to successfully enter the New Third Board. Became the first domestic industrial computer. But after the tuyere, all that was left was chicken feathers. After 2015, there were many uncertainties in the express cabinet industry because of the unclear profit model, and the main performance support of Apqi at that time was still dependent on this In the industry, we are facing huge risks. At this time, the Apucci team had a deep collision and thinking, whether to continue to dig deeper in this industry, or to change the existing business model, sink to do universal products, and walk out of the southwest Make a national market and build the Apuqi brand. In the end, we weighed again and again, and decided to change the existing business model, sink to make generalized products, and march towards building the Apuqi brand nationwide.

From barbaric growth to lean management, this is Apucci's second inflection point. Although this change in business model made Apkey lose another two consecutive years in 2016 and 2017, the losses in these two years are not the same as before. We know that this is just the darkness before dawn. It turns out that our The change is correct. All the efforts we have made in the past two years have started to make profits in 2018, and growth has also been achieved in 2019. The overall fundamentals of the company have remained in good shape. The harder you work, the luckier you will be. Through the review of the past decade, I have found the logic behind luck, which is the fighting spirit of the "persistent + hard work" of the Apqi people.

For ten years, our direction may not be clear, but we have been working hard. When we encounter difficulties, we have never thought of giving up. This is the spirit of our struggle. It is also because of this spirit of struggle. With our good luck, we are lucky enough to live to this day. Here, I hope that the applause can be given to our team, for their hard work and the spirit of never giving up, thank you! This is the lucky of Apache in the past ten years, the future Apache, I do n’t want to be like In the past ten years, by luck, the lucky ones survived.

So, in the next ten years, what should we do to be able to continue to live with a sense of texture?

At the year-end meeting this year, we raised a goal, hoping that through the struggle of the next decade, Apqi can become the leader of the domestic industrial computer industry and become a reliable national brand of industrial computers. This is the direction we need to struggle in the next ten years. If we want to achieve this goal, we have to think deeply about what is the essence of business, so that we can clearly know our realization path.

So what is the essence of business? The economic interpretation of the nature of business is transaction, that is, the relationship between supply and demand. Since it is a transaction, who will do the transaction with us? The answer is naturally a customer, no demand side, no customer, business logic is not established. We then think about it, why do customers deal with us? Why choose to deal with us. The interests of customers are the fundamental interests of the development of our company. We can only help customers create value. Customers will be willing to pay for your products and services, and businesses can make money.

How to help customers create value? The value of the customer is actually his interest. This interest is to buy the best products and services at the best price, so "provide higher quality products, more timely and professional services, and more competitive prices" The core competitiveness that enterprises need to build.

How to build core competitiveness? The foundation of enterprise organization is people, but there are many kinds of people. Only talents with the spirit of strugglers can drive the improvement of the core competitiveness of enterprises. Then we have to think about it. Since the spirit of the struggler is so important, what is the spirit of the struggler? Love learning, dare to work hard and pursue the ultimate. How to evaluate the strugglers? Establish a value evaluation system oriented on results and key behavioral processes. So how do you keep struggling? Do n’t forget your original intentions and remember your mission. By answering the above questions, I think we have found a way to achieve our goal.

First, we must be customer-centric. The interests of customers are the most fundamental interests of our survival and development. If we want to continue to live with a sense of texture, we must have a profit, where the profit comes from, only from the customer. How can customers give you money? We must meet customer needs and provide products and services that customers need. Only in this way can we get a reasonable return. The only thing that gives us money is the customer, so we don't focus on the customer, who can we focus on.

How to be customer-centric and improve customer satisfaction, we must be a three-good enterprise. Provide higher quality products, provide more timely and professional services, and provide more competitive prices. This is the core competitiveness we must build in the next ten years.

Second, focus on the strugglers. Enterprises pay attention to people-oriented, but there are many kinds of people, there are small white rabbits and big white rabbits, and there are people who dare to fight hard and work hard. If we want to serve our customers better, we must have more people who work hard and dare to work hard and come in, so that we can better build the core competitiveness of Sanhao Enterprise. How to become a struggler requires us to do the following three things: first, love learning; life is difficult, let us be an interesting person first; second, dare to fight for the blog; to cross the failure again and again , But never lost enthusiasm and hope; third: the pursuit of the ultimate; only those who have the patience to complete simple tasks successfully, it is possible to accomplish difficult things easily. At the same time, we also need to establish a value evaluation system that is oriented to results and key behavioral processes. We cannot allow the strugglers to lose money.

Third, the ingenuity is not changed, the guarding is surprising. Our original intention is our ingenuity. Our mission is to create more reliable industrial computers.

Apqi's field is in the air of the fourth industrial revolution. We must insist on providing more reliable industrial computers for customers in the field of intelligent manufacturing. We must adhere to our belief, focus on resources, and overcome the main route of industrial computers. Only by doing a good job of industrial computers can we be able to stay upright and find better opportunities to break through in the ecology of the industrial Internet.

In the next ten years, we must be customer-centric, strive for the best, keep ingenuity, and keep things upright. Only then will we have the opportunity to become a reliable national brand of industrial computers, so that we can continue to live with texture.

Finally, I want to use Zeng Guofan's 16-word family motto to end my sharing today. We will accept things that have already happened, and we will accept what has happened; we do n’t have to worry about things that do n’t happen in the future, and things that have n’t happened yet; we do n’t mix things now, we do things right now, we do n’t worry about things; Things, don't go nostalgic again. Maintain a good attitude, calmly face the future, I believe that beautiful things will happen, let us fight together in 2020! thank you all.

 

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